1. Introduction
Welcome to Passionfruit, operated by Alopay, Inc. ("Passionfruit," "we," "us," or "our").
This Privacy Policy explains how we collect, use, disclose, and protect information when you use the Passionfruit AI search optimization platform available at https://www.getpassionfruit.ai (the "Platform" or “Service”).
By using the Platform, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with this Privacy Policy, please do not use the Platform.
2. Definitions
"Personal Data" means information that identifies or can be used to identify you as an individual, such as your name, email address, billing information, and IP address.
"Usage Data" means information collected automatically about your use of the Platform, such as pages visited, features used, time spent, and device information.
"User Content" means data you submit to the Platform, including domain names, competitor domains, keywords, custom prompts, and analytics configurations.
"Cookies" means small data files stored on your device that help us provide and improve the Platform.
"Third-Party Services" means external platforms we integrate with, such as Google Analytics, Google Search Console, Slack, and payment processors.
3. Information We Collect
We collect several types of information to provide, maintain, and improve the Platform.
3.1 Information You Provide Directly
Account Information:
Full name
Email address
Company/organization name
Password (encrypted)
Billing Information:
Credit/debit card details (processed securely by Stripe, Cash App, Apple Pay, Linktree)
Billing address
Tax identification numbers (if applicable)
Platform Configuration Data:
Domain names and URLs you want to monitor
Competitor domains
Target keywords and custom prompts
Geographic preferences
Integration credentials (e.g., Google Analytics)
Support and Communications:
Messages sent through support channels
Feedback, survey responses, and product suggestions
Email correspondence
3.2 Information Collected Automatically
Usage Data:
Pages and features accessed within the Platform
Time, date, and duration of Platform sessions
Clicks, interactions, and navigation patterns
Search queries and filters applied
Device and Technical Information:
IP address
Browser type and version
Operating system
Device identifiers
Referral URLs
Internet Service Provider (ISP)
Cookies and Tracking Technologies:
Session cookies (for authentication and security)
Preference cookies (to remember your settings)
Analytics cookies (to understand Platform usage)
Advertising cookies (for remarketing, if applicable)
3.3 Information from Third-Party Integrations
When you connect third-party services, we may collect:
Google Analytics data (sessions, users, revenue, conversion events)
Google Search Console data (search queries, impressions, clicks)
3.4 Information We Generate
Based on your use of the Platform, we generate:
AI search visibility reports
Brand mention and sentiment analysis
Competitor benchmarking data
Citation and ranking analytics
Actionable Content recommendations
4. How We Use Your Information
We use collected information for the following purposes:
4.1 To Provide and Maintain the Platform
Process your account registration and authentication
Execute AI search queries and collect brand visibility data
Generate analytics dashboards and reports
Track citations, mentions, and competitor performance
Provide actionable optimization recommendations
4.2 To Process Payments and Manage Subscriptions
Charge subscription fees
Send billing invoices and receipts
Detect and prevent fraudulent transactions
Manage upgrades, downgrades, and cancellations
4.3 To Communicate with You
Send account-related notifications (password resets, security alerts)
Provide customer support and respond to inquiries
Send service updates, feature announcements, and maintenance notices
Deliver marketing communications (with your consent, opt-out available)
4.4 To Improve and Develop the Platform
Analyze usage patterns to enhance user experience
Identify and fix bugs or technical issues
Develop new features and capabilities
Conduct internal research and analytics
4.5 To Ensure Security and Prevent Abuse
Monitor for unauthorized access or fraudulent activity
Enforce our Terms and Conditions
Detect and prevent violations of our Fair Usage Policy
Protect against security threats and vulnerabilities
4.6 To Comply with Legal Obligations
Respond to legal requests and regulatory requirements
Enforce our rights under contracts and agreements
Resolve disputes and prevent fraud
4.7 To Personalize Your Experience
Remember your preferences and settings
Customize recommendations based on your industry and goals
Tailor support and onboarding based on your subscription plan
5. How We Share Your Information
We do not sell your Personal Data. We may share your information in the following circumstances:
5.1 With Your Consent
When you explicitly authorize us to share information with third parties (e.g., enabling integrations).
5.2 With Service Providers
We share data with trusted third-party vendors who help us operate the Platform:
Payment Processors:
Stripe: https://stripe.com/privacy
Apple Pay: https://www.apple.com/legal/privacy/data/en/apple-pay/
Cash App: https://cash.app/legal/us/en-gb/privacy
Linktree: https://linktr.ee/s/privacy
Analytics and Monitoring:
Google Analytics and Google Search Console: https://policies.google.com/privacy
Infrastructure and Hosting:
Hostinger: https://www.hostinger.com/in/legal/privacy-policy
Vercel: https://vercel.com/legal/privacy-policy
Google Cloud Platform: https://cloud.google.com/privacy
Communication Tools:
Resend (email): https://resend.com/legal/privacy-policy
These service providers are contractually obligated to protect your data and use it only to perform services on our behalf.
5.3 For Business Transfers
If Alopay, Inc. is involved in a merger, acquisition, asset sale, or bankruptcy, your Personal Data may be transferred to the successor entity. We will notify you via email and/or prominent notice on the Platform before your data is transferred.
5.4 For Legal and Safety Reasons
We may disclose your information if required to:
Comply with legal obligations, court orders, or subpoenas
Enforce our Terms and Conditions
Protect the rights, property, or safety of Passionfruit, our users, or the public
Detect, prevent, or investigate fraud, security issues, or illegal activities
5.5 Aggregated and Anonymized Data
We may share aggregated, de-identified, or anonymized data that cannot reasonably identify you for research, marketing, or product improvement purposes.
6. Data Retention
6.1 Active Accounts
We retain your Personal Data and User Content for as long as your account is active or as needed to provide the Platform services.
6.2 Account Deletion
When you delete your account or cancel your subscription:
We retain your data for up to 30 days to allow for account reactivation
After 30 days, we permanently delete your Personal Data and User Content
We may retain anonymized or aggregated data indefinitely
6.3 Legal and Compliance
We may retain certain data longer if required to:
Comply with legal obligations (tax records, financial transactions)
Resolve disputes or enforce agreements
Maintain security and prevent abuse
6.4 Backup Retention
Your data may persist in backup systems for up to 90 days after deletion for disaster recovery purposes.
7. Data Security
7.1 Security Measures
We implement industry-standard security measures to protect your information:
Encryption: Data in transit is encrypted using TLS/SSL; sensitive data at rest is encrypted
Access Controls: Role-based access restrictions for internal employees
Authentication: Secure password hashing and optional two-factor authentication (2FA)
Monitoring: Continuous security monitoring and intrusion detection
Regular Audits: Periodic security assessments and vulnerability testing
7.2 Limitations
While we strive to protect your data, no security measures are 100% foolproof. We cannot guarantee absolute security against unauthorized access, hacking, data loss, or breaches.
7.3 Your Responsibility
You are responsible for:
Maintaining the confidentiality of your account credentials
Using strong, unique passwords
Enabling two-factor authentication (if available)
Promptly notifying us of any security concerns
7.4 Breach Notification
In the event of a data breach affecting your Personal Data, we will notify you within 72 hours via email and provide information about the breach, affected data, and remedial steps.
8. Your Privacy Rights
Depending on your location, you may have certain rights regarding your Personal Data:
8.1 Access and Portability
You have the right to:
Request a copy of the Personal Data we hold about you
Export your User Content in a machine-readable format (CSV, JSON)
8.2 Correction and Update
You may update or correct your Personal Data through your account settings or by contacting us at admin@getpassionfruitai.com.
8.3 Deletion
You may request deletion of your Personal Data by:
Deleting your account through account settings
Emailing admin@getpassionfruitai.com
Note: We may retain certain data as described in Section 6.
8.4 Objection and Restriction
You may object to or request restriction of certain data processing activities, such as marketing communications.
8.5 Withdraw Consent
Where processing is based on consent, you may withdraw consent at any time (e.g., unsubscribing from marketing emails).
8.6 Opt-Out of Marketing
You may opt out of marketing communications by:
Clicking "Unsubscribe" in any marketing email
Adjusting preferences in your account settings
Emailing admin@getpassionfruitai.com
8.7 Do Not Track
We honor Do Not Track (DNT) signals. When DNT is enabled in your browser, we will not use tracking technologies for advertising purposes.
8.8 Rights for EU/EEA Residents (GDPR)
If you are located in the European Union or European Economic Area, you have additional rights under the General Data Protection Regulation (GDPR):
Right to lodge a complaint with a supervisory authority
Right to data portability in structured, commonly used formats
Right to object to automated decision-making
To exercise your rights, contact us at
admin@getpassionfruitai.com. We will respond within 30 days.
8.9 Rights for California Residents (CCPA/CPRA)
If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):
Right to know what Personal Data is collected, used, and shared
Right to delete Personal Data (subject to exceptions)
Right to opt out of the "sale" of Personal Data (we do not sell Personal Data)
Right to non-discrimination for exercising your rights
To exercise your rights, email admin@getpassionfruitai.com.
9. Cookies and Tracking Technologies
9.1 Types of Cookies We Use
Essential Cookies:
Required for authentication, security, and Platform functionality
Cannot be disabled
Preference Cookies:
Remember your settings and preferences
Can be disabled, but may affect user experience
Analytics Cookies:
Help us understand how users interact with the Platform
Used to improve features and performance
Can be disabled through browser settings
Advertising Cookies:
Used for remarketing campaigns (e.g., Google Ads, Facebook Ads)
Track visits to deliver relevant ads
Can be disabled through browser settings or opt-out tools
9.2 Managing Cookies
You can control cookies through your browser settings:
Chrome: Settings > Privacy and Security > Cookies
Firefox: Preferences > Privacy & Security
Safari: Preferences > Privacy
You can also opt out of targeted advertising through:
Digital Advertising Alliance:
Network Advertising Initiative:
Google Ads Settings:
9.3 Third-Party Tracking
Our Platform may include tracking technologies from third parties (e.g., Google Analytics, Mixpanel). These services have their own privacy policies governing data collection.
10. Third-Party Services and Integrations
10.1 Integrations You Enable
When you connect third-party services (Google Analytics, Google Search Console, Slack), data is shared between the Platform and those services according to their privacy policies.
Google Services:
Google Analytics:
Google Search Console:
10.2 Third-Party Links
The Platform may contain links to third-party websites or services. We are not responsible for their privacy practices. We encourage you to review their privacy policies.
11. International Data Transfers
11.1 Data Location
Your information may be transferred to and processed in the United States or other countries where we or our service providers operate. These countries may have data protection laws different from your home country.
11.2 Safeguards
We implement appropriate safeguards to protect your data during international transfers, including:
Standard Contractual Clauses (SCCs) approved by the European Commission
Data processing agreements with service providers
Compliance with Privacy Shield principles (where applicable)
11.3 Consent
By using the Platform, you consent to the transfer of your information to the United States and other jurisdictions.
12. Children's Privacy
The Platform is not intended for users under 18 years of age. We do not knowingly collect Personal Data from children under 18.
If we become aware that a child under 18 has provided Personal Data, we will take steps to delete it immediately.
If you believe a child has provided us with Personal Data, please contact us at admin@getpassionfruitai.com.
13. Changes to This Privacy Policy
13.1 Modifications
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or Platform features.
13.2 Notification
We will notify you of material changes by:
Posting the updated Privacy Policy on the Platform
Sending an email to your registered address
Displaying a prominent notice on the Dashboard
Changes become effective 30 days after notification unless otherwise stated.
13.3 Review Responsibility
You are responsible for reviewing this Privacy Policy periodically. Continued use of the Platform after changes take effect constitutes acceptance.
14. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
Alopay, Inc. (Passionfruit)
41 Madison Avenue
New York, NY 10010
Email: admin@getpassionfruitai.com
Website:
https://www.getpassionfruit.ai
For EU/EEA residents:
You may also contact your local data protection authority if you have concerns about our data practices.
By using the Passionfruit Platform, you acknowledge that you have read and understood this Privacy Policy and consent to the collection, use, and disclosure of your information as described herein.
